Google Adwords: Today, the natural and almost intuitive way to search for a product or service is Google, which makes it essential to be present in the most prominent virtual showcase a website can have.
Small and medium-sized entrepreneurs are already aware that they need to be seen to be remembered, and they know the importance of investing in communication. Google AdWords is one of these essential digital marketing tools for those who need a low-cost service that boosts their business. However, it is not uncommon for businesspeople to be frustrated with the results obtained from expensive advertisements which did not bring the expected results.
The risk of innovating can scare any company, regardless of its size, but when it comes to an SME, any loss can compromise the company’s financial health.
Google Adwords, Google’s advertising service, has become a global reference as an internet search engine. To minimize risks and, consequently, increase profitability with the tool, some care is necessary. Discover some tips for tremendous success with the tool and the advantages of Adwords for your company.
Define The Objective
The first step is to establish a strategy to be followed. No marketing action, whether traditional or digital, presents results without the initial objective and an action plan. You need to know how many visits you currently have on the website, how long they stay and what they look for. In addition to goals for your website, you can aim to increase calls to your company or customers within your store.
After defining your objectives, you must evaluate the amount available for investment and which Google networks will be used, whether it will only be the search network or whether the display network will also be used, in addition to selecting which of your products deserve to be highlighted in the search engines and Google partner sites and invest in specific ads for them.
Create Your Campaigns And Choose Your Keywords:
With well-defined objectives and the choice of which products will be advertised, it’s time to create your ads and choose your keywords. Keywords are a list of terms that will trigger your ads whenever a user searches for that term on Google. In addition to triggering your ads, keywords are responsible for the amounts that will be charged.
How much will I pay for a keyword? Whenever you add a keyword, you assign it a CPC (cost per click) value, which is the amount you’re willing to pay each time that keyword triggers an ad and a user clicks on it.
In addition to choosing keywords that will activate your ad, you should choose words that will block your ads, and these are called negative words; for example, if you offer a paid video streaming service, you won’t want to appear for a search. Free video streaming.
Create Your Ads
With the chosen keywords, write your ads in an objective and creative way, always calling the user to take an action, such as: “check out” or “visit our store”, and highlighting differentiators such as offers and added services.
Your ads will appear at the top of the search results and on the left side of the results page. Their position will vary depending on the quality of your ad and your words, in addition, of course, to your CPC bid.
You Manage Costs
Cost is always a concern for SMEs, as is the need to invest in tools that minimize the risks of inefficient advertising. This is one of the significant advantages of investing in Adwords, as opposed to other media. In this, the client determines the value of the investment and is able to estimate the return they can obtain. Every dollar spent on advertising on Google is a qualified lead that was generated for the advertiser. Therefore, this is one of the leading media platforms today.
Google AdWords ads appear as “Sponsored Links” alongside search results on Google and also on hundreds of thousands of partner sites in the Google AdWords Display Network. Ads can be targeted by geography and time, and your budget is spent only when someone clicks on your ad.
Don’t Have Time? Count On A Certified Partner For More Assertive Results
Advertising on Google Adwords allows a small business to reach millions of customers in a targeted manner, providing a more effective return on investment. But, SMEs often do not have the resources to invest in internal professionals for this role. In this case, the ideal is to invest in Google AdWords partner companies. Despite being relatively simple to use, professionals with advanced knowledge can obtain better returns on their investments.