An email marketing tool is the first step to ensuring quality communication with the public, selling more, and retaining consumers. Do you want to know more about email tools and how to use them to optimize your marketing actions?
So, let’s explain: What is an email marketing tool;
- Benefits that the email marketing tool offers
- Main features of email marketing tools;
- 7 tips for selling more with an email tool;
- How to choose the right marketing tool.
What Is An Email Marketing Tool?
The email marketing tool enables personalized communication for a particular group of people, which must be by receiving your brand messages. In addition to sending emails, the tool has complementary features that help users increase their contact base, create segmentations based on previously obtained data, analyze consumer behavior, and much more.
In the following topics, we will detail each of the main features of an email marketing tool and what factors can help you choose the right solution!
Benefits That The Email Marketing Tool Offers
If you still don’t send email marketing, you must have some doubts about the effectiveness of using an email tool. So, here are some benefits obtained with the help of an email marketing platform.
Higher Return On Investment
Whenever we invest in something, we expect some result. The good news is that, in the case of email marketing, you have the channel that has the best return on investment in the market. This metric, known as ROI, represents the financial return per amount invested.
Email ROI is 42:1, according to a Litmus study. For every 1$ invested, a return of 42$ is obtained – varying to a more significant amount in cases where specific resources are used to optimize communication.
Compared to other marketing channels, such as social media, email has a greater chance of impacting consumers, as people have already confirmed interest in the products. Investing in ads increases your brand’s reach, but you can affect people who are less involved with your brand, unlike what happens when investing in an email marketing tool.
The email marketing tool allows directing your communication based on specific criteria. You can create segmentations from registration data or consider consumer behavior throughout your marketing actions.
This type of action will help you create communication for each type of consumer that follows your brand. Thus, it is possible to create emails that guide leads along the sales funnel to bring them closer to purchase and loyalty to your brand.
Understanding the effectiveness of each action taken will help you qualify the actions taken later. The email marketing tool has reports of each sending made, presenting information about user engagement, delivery errors, unsubscribe requests, and spam complaints.
It is also possible to verify which devices were used to interact with the message (computers, cell phones, or tablets, for example) location of users when they viewed the email. If your website is integrated with the tool, you can know which pages were accessed from the email marketing sent.
Qualified Data Management
Keeping all information up to date and ensuring that marketing and sales professionals have access to it is essential to generate more revenue.
Containing information from leads about products that interest them, which pages on your website they visit, and what types of content are most relevant will help you further personalize each email sent. In addition, it is possible to follow the changes in the interest of consumers, who may be more motivated to buy other products as they follow your brand.
Main Features Of Email Marketing Tools
We’ve already talked a little about the benefits of an email marketing tool, but how about we get into their main features to better understand how to generate sales and retain customers?
Contact List Management
The basis of any communication via email is to have an audience that will participate in the submissions. However, this task goes beyond simply creating actions to capture leads: you need to organize all consumer information in each shipment.
Lead management involves organizing personal information provided by the public, such as email, contact phone number, location, products of interest, and profession. Each piece of data can be included in the email platform as a “contact list field,” which will be used later in your actions. Another benefit that the tools provide is separating invalid emails (those entered with a typo or otherwise disabled by providers) and contacts that have requested to be unsubscribed from the list or reported the content as spam.
Also Read: Digital Marketing with Google My Business