Tech Solutions: We live in a world of constant transformation, where technology has been increasingly allied to companies that need to remain in the commercial competition; in a market with fierce competition, selling has become true art.
Therefore, it is necessary to have well-bound strategies and defined goals to minimize any setbacks. And technology can be a right arm in this process. Today, it is essential to organize the commercial, optimize operations, get to know the customer in-depth, generate powerful insights, and make favorable decisions for the business and the public.
In a context where changes occur quickly, as new solutions are created, it is essential to be aware of trends and know how they can help in everyday life, adapting them to the needs and characteristics of each business. With that in mind, we list five technological resources on the rise that can cause real revolutions in your business. Check out:
Chatbots
Chatbots, or virtual assistants, are software capable of interacting with human beings using natural language, aiming to meet everyday demands and answer questions in an agile and efficient way. Integrating bots into platforms such as websites, WhatsApp, Facebook Messenger, Telegram, and call center systems is possible, among others.
It is not by chance that many companies are already using this technology, and there is a growth forecast. According to studies by Markets and Market, which brings perspectives for 2024, the chatbot market is expected to grow by 30% each year.
This is because the quality of care and virtual assistants can reduce the demand for human labor for repetitive tasks. In addition, they can store valuable contact data, which is shared during conversations. Thus, the lead base increases and new sales opportunities arise.
In addition to AI, the technology uses resources such as NLP (Natural Language Processing) and NLU (Natural Language Understanding), allowing for a more fluid and natural conversation with the public and understanding chat messages more effectively.
CRM
Customer Relationship Management (CRM) systems record information from all contact points between the lead and the company and allow for the management of this information. In this way, the company can maintain a database full of information crucial for a more assertive and personalized approach to each customer’s journey.
That’s because CRM helps the company to build a relationship with the customer and nurture it until he is ready to, in fact, make the purchase. We know that the purchase journey is a process that can be long and sometimes complicated. And that’s why each piece of information is essential in building a positive path to sales.
Anyone who thinks that a CRM is limited only to large companies is wrong. Any company of any size or segment can, and should, adhere to CRM. With so many options available on the market, you can find one that fits your business perfectly.
Over more than a decade of experience developing projects, our team has identified the most common and recurring demands and created internal accelerators, which make the entire CRM implementation process faster than conventional.
ERP
Enterprise Resource Planning (ERP) is a management system that allows easy, integrated, and secure access to business data. It centralizes several areas on a single platform, making the flow of information easy to share.
This increases the control and monitoring of processes. After all, if each sector uses different software, errors can occur in the database and compromise the team’s productivity.
In practice, the software helps the team in the company’s daily activities, such as managing accounts, paying and receiving, monitoring sales, and following up on purchase orders. In addition, it helps manage people through information on the performance of each employee, for example.
In addition, ERP streamlines and automates multi-application processes, which saves time and costs. One example is automating emails to be sent to customers when creating a campaign.
Accurate, real-time data and the information needed to make essential decisions available. The software also facilitates communication between employees, even in different areas.
Big Data
One of the pillars of digital transformation is undoubtedly Big Data. This is because it is responsible for the immense volume of information generated by technologies such as the Internet of Things (IoT).
In practice, it is any data that can be collected about a company or a subject, which comes from traditional and digital sources internal and external to a business, representing a source of continuous discovery and analysis.
A simple example is social networks, such as YouTube, Facebook, and Twitter, which daily generate a large amount of data capable of bringing important insights to users and companies.
Big Data is made up of three Vs. Are they:
- Volume: Refers to processing large volumes of low-density unstructured data.
- Speed is related to the fastest rate at which data is received and administered.
- Variety, as the name suggests, indicates many tools with information available.
Content Marketing
Content Marketing is a strategy to attract customers by creating relevant content for the company’s communication channels, which can be through blog texts, videos, eBooks, and posts on social networks. It is a marketing method that does not promote directly but attracts the target audience by bringing solutions to their problems.
To get an idea of its importance, data from Google shows that 89% of B2B buyers use the platform to search for products or services and that, on average, they browse 12 websites before choosing the ideal supplier to close the purchase.
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