Fast Website: which feature guarantees the minimum presence of brands, professionals, and companies in the digital environment? It doesn’t matter the segment, geographic location, or size of the business; if you answered that it’s the website, you answered correctly.
While several features make creating websites easier, this process must be strategically planned. After all, it is one of the business cards of a company. In this context, site speed is a highly relevant aspect.
Here, no matter what the objective of your strategy is (sales, traffic, or leads), understanding the importance of a fast website is paramount. With that in mind, we’ve separated some tips to help you improve your website and digital marketing strategy.
Why Have A Fast Website?
Google has become one of the leading platforms used by the population when searching for information about products and services. Therefore, for a company to be found in the digital environment, having a good website is the first step to be followed.
The advantages of creating a website for companies are many. You can say that the importance of having a fast website comes down to improving five aspects: authority, Google indexing, sales, user experience, and business expansion.
Gain Authority In The Market
Imagine the following situation: the consumer has two options of companies that provide the service he needs. But when you search for information about both, you realize that only one of them has a fast site with relevant content.
It’s not too hard to imagine which one he’ll prefer. In this way, having a website is essential to ensure that consumers can easily find basic information about your service/product and make your business gain authority in the market.
Increase Chances Of Indexing
Optimizing the contents and internal elements of a website is one of the main aspects considered when it comes to the indexing made by Google, which allows your page to be shown and accessed in the results of searches made by users.
But know that your website speed is also a ranking factor. That’s because the site’s loading speed is directly related to the user’s length of time on your page: the faster, the more excellent the audience retention.
Having a website and, more explicitly speaking, having a fast website is crucial to increasing sales for your business. Remember that several obstacles can cause a purchase not to be completed, and the site’s speed is certainly one of them.
If your site is fast and provides a good user experience, the chances that the user will spend more time exploring your pages and reach the purchase conversion will be higher and more effective.
Value The User Experience
Speaking of user experience, we can say that having a fast website is essential to ensure that the user’s browsing experience is positive. Remember that time is money not only for your business but also for your customers.
In today’s world, people seek agility and don’t have much time to waste. If loading a website takes time, the consumer will most likely lose interest and look for a competitor that values their experience.
Want to expand your business to other cities, states, and even countries? Nothing better than creating a complete website with good content, e-commerce structured to enable sales, and a customer service center that works.
It is worth remembering that, in this case, the volume of content and resources will be greater, so it is natural that the speed will be affected. It is necessary to adopt some strategies to prevent the number of visitors from dropping and the user experience from being harmed.
What Makes A Website Fast? Check Out Our Tips
You already understand that the loading speed of the pages that make up a website is essential for digital marketing. But what makes a website fast? What can be done to improve this feature? We’ve separated some valuable tips; check them out.
Invest In A Good Server
The server is a computer that stores the files that make up the website. For this reason, investing in a good server is the first step toward improving loading speed. The idea is to have a server dedicated exclusively to your website.
Beware Of Redirects
Redirection is a feature that prevents users from accessing a page that no longer exists and is part of SEO (Search Engine Optimization) actions to enable pages to be indexed on Google. But, in excess can harm the speed of the site.
Adjust Image Sizes
It is impossible to think of a website without thinking of images. Visual appeal is directly related to digital marketing. However, attention needs to be paid to the dimensions and size of these images to ensure that the loading time is fast.