Sales Machine with Digital Marketing: When we approach the importance of good publicity work for selling products or services, no topic is mentioned as much these days as digital marketing.
We live in the information age and, increasingly, our interactions on the internet are mixed and effectively become part of our routine, personal or professional.
In this scenario, it is natural for brands to want to position themselves in online media to add more relevance to their digital presence. Still, this work requires sound strategies and a lot of knowledge! Next, we will talk more about the topic, addressing the view that many have of digital marketing and what their true focuses need to be.
What Ideas About Digital Marketing Need To Be Demystified?
With the popularization of online platforms, it is expected that more and more companies will look for ways to publicize their brands on the web. Still, it is necessary to be aware of the peculiarities of each means and communication strategy.
Many believe, for example, that it is possible to establish good management of social networks without the support of a marketing agency or an internal social media. This perception comes from the supposed ease this type of technology offers users, who are used to making personal use of its tools.
It must be borne in mind. However, specific algorithms control the relevance of business profiles and many other issues that do not generate adequate results without proper knowledge, such as boosts, determination of posting times, interactions, etc.
In addition to valuing professionalism in your disclosures, it is essential to stick to practices aligned with your segment and make sense of your business goals.
Still, in the case of Inbound, what type of content would your company position itself on the web? What kind of solution would your audience look for? What is the likely profile of leads that would be captured with your speech? Is it possible to guide them to the desired purchase behavior?
Here, we have just given the example of social networks and inbound marketing. Still, it would be possible to cite countless other situations, as they all require a targeted analysis to establish effective planning!
How To Determine The Focus Of A Good Campaign?
As discussed in previous articles on Inbound, to ensure relevance in the online scenario, which is highly competitive in terms of attention, it is first necessary to offer precisely the content the public wants to consume.
An excellent professional website, usually the first step in a digital marketing strategy, is traditionally seen as a simple online business catalog. Still, the view on the available tools needs to go further!
Through the website, it is possible to feed a blog with optimized content, for example, so that the shared information can appear more quickly on Google. By offering solutions to potential consumers’ pain, your brand will not only be better perceived but will also be able to collect leads.
A good example is the creation of videos with customer testimonials, which create empathy with other consumers, demonstrate some functions or uses of the product in question, and validate the satisfaction promised by the brand.
It is clear that this general example we have just described is not a rule and that strategies can vary significantly according to the profile of each business. Still, it demonstrates how objectives must be clear, and the media must be mutually feedback.
How To Turn The Target Audience Into Consumers?
For the media and strategies mentioned briefly in the previous item to make sense and induce the target audience to purchase behavior, digital marketing efforts must establish an honest and progressive relationship with each individual. First, it’s essential to consider consumer awareness, sophistication, and intent levels and understand your business’s sales funnel.
Understanding the stages of the sales funnel and their respective strategies are fundamental for this, in which internet users located at the top of the funnel, that is, less familiar with their segment, have access to useful and attractive information about their solutions so that they are guided to more specific themes and directed to their crevices, in the middle and bottom stages of the funnel.
Suppose, for example; you want to launch software for business management. At the top of the funnel, you should produce texts, posts, and videos, among other easily accessible content, to demonstrate the importance of this type of tool and how it can bring more profit to companies.
Already in the middle of the funnel, it’s time to assume that the qualified audience already knows the subject you are approaching and start to delve into it. In addition to working with the media mentioned above, qualifying the audience for an even more powerful segmentation at this stage is essential. So, after a blog post, you can provide rich material like an eBook.
The internet user’s assumption would be registration, allowing him to obtain complete information for his sales team. At the bottom of the funnel, you already know everything about the people you want to sell to and can work with more specific media!
Offering direct contact with the sales team, sharing videos with testimonials from satisfied customers, or even releasing guides for troubleshooting are excellent examples of this phase.