Data Storytelling is the technique that uses data to create stories that engage and connect with the public more effectively. Learn how to use this resource to enhance your company’s actions.
Whether in ads on social media or organic channels, the art of Storytelling has always been part of Marketing and advertising. These narratives are all around you and were created especially for you.
Data Storytelling is the technique that uses data to create the perfect plot for the company to achieve its goals. Through this resource, brands began to develop stories that attract, engage, move, and sell.
Despite being complex, this approach is simple and can be implemented by new entrepreneurs looking to captivate new consumers.
What Is Data Storytelling?
Data Storytelling is a technique that uses data to create a story. In other words, through information about the public, a brand can produce a more efficient campaign with an assertive narrative.
This approach should not be linked to big commercials and particular actions. This is because, with Data Storytelling, a company can display information more creatively and engagingly.
For example, a company that needs to carry out training with its employees can develop a presentation with graphic elements to simplify the information.
Through this method, the trained people can better absorb the content since they have access to the data in a way that directly dialogues with their learning process.
Why Invest In Data Storytelling?
Still thinking about the example from the previous topic, we can point out the use of Data Storytelling to pass information so that the receiver understands, absorbs and takes action.
For example, A person browsing their social networks does not want to be bombarded with complex data and technical languages. To be successful in these spaces, you need an accessible approach to showing users the solutions they are looking for.
Therefore, when using the Data Storytelling technique, a brand offers its audience clear, valuable and accessible information pleasantly. Therefore, investing in this technique goes far beyond creating great stories with complex characters and breathtaking plots. Here, the objective is to give the user what they need appropriately.
Tips For Using Data Storytelling Successfully
Now that we understand what Data Storytelling is and its impact when used, it’s time to learn how to put it into practice assertively. Check out:
Understand The Audience
The central pillar of Data Storytelling is using data about the public. Therefore, the brand must have a deep understanding of its consumers.
It is through this knowledge that the company can identify and define aspects such as:
- The tone of voice ;
- What type of character to use;
- Which approaches to choose;
- Main channels to convey this narrative.
Knowing these details, the message reaches the receiver more assertively, making the story accessible and outlining a more direct path from the consumer to the company.
Create Clear Stories
When we talk about Storytelling, it is common to think of big stories full of twists, but not every marketing campaign demands such complexity.
Every good story needs a beginning, middle and end, and it is in this structure that the creative elements must be inserted. However, this insertion must happen in a way that makes the story accessible to whoever is watching it.
This is where knowledge about the audience becomes so important since knowing which channel a campaign will be run on makes it easier to define the time it should take and the language needed.
Sell An Idea
Data Storytelling aims to convey information in an engaging, creative and unique way. In other words, you are transforming something monotonous into a captivating and accessible piece.
Therefore, it is necessary to understand the brand’s objective with this action, and it could be something like selling more, educating the consumer, creating something viral, etc. From this understanding, the brand becomes able to sell the idea.
Use Graphic Elements
Graphic elements help you create creative and captivating stories. This is because it is easier to convey a message with images, videos, infographics and other resources.
Furthermore, the content becomes shareable with the right visuals and a good narrative, and users start promoting the campaign to their social cycle.
Use Data Storytelling To Captivate And Sell
Data Storytelling is a technique that uses information about customers to create campaigns. Through it, it is possible to convey messages in an accessible and engaging way.
To do this, data from consumers and a company’s target audience is used to develop stories, especially for them. This way, the brand communicates efficiently with its customers and can work on sales approaches more easily.