How To Use Google Trends In Strategies?

How To Use Google Trends In Strategies?

Google Trends can be strategically critical to your business content. Amid the possibilities that the tool offers, knowing how to explore the resources can be decisive in capturing the right results.

Next, we will show you a little more about how to use the tool!

Search Terms

As soon as you open Google Trends, you’ll find a homepage with some suggestions for topics that have generated people’s interest. This presentation will also show the region in which the term is most searched and the temporal cut of the data shown there. This is what you’ll find every time you search for something.

Start by experimenting with any term related to your company. You will find a dashboard with different filtering possibilities, identifying the main fields such as:

  • locality (country);
  • time clipping;
  • categories;
  • Search location (web, YouTube, news, image, and Google Shopping).

In addition, there are other details, such as the progression of the volume of searches over the time you selected. Then there are other even more critical levels — these are essential when building your content strategy, which are:

  • related subjects (who searches for the term you indicated also searches for these subjects shown);
  • related research (related topics also of interest to these people).

All these levels of information can still be compared, which brings a more in-depth and exciting perspective when making decisions. Next to the term you used, you can enter a second option, and automatically, the comparison will be shown on your screen.

Filter And Compare With Other Words

Filters are essential for you to make your search even more aligned with your interests. For example, if your business only operates in one city in the country, or if you want to understand more about the audience in that location, you can do this segmentation.Thus, the entire volume of searches and results related to the term in question is shown, considering only the city you selected.

Google Trends allows you to place up to five terms simultaneously side by side, with each one identified by a single-colored icon. Thus, it is easier to check the data for each one, associating the numbers with the colors each term received when it appeared next to the others. Comparison is a great feature to see how each word is performing in a clear and visually accessible way.

Analyze The Increase In Searches In Recent Months

A prominent look at the progression of the search can deliver answers that professionals seek when understanding the most relevant interests. In a good example, let’s say a new product was launched recently, and a company, as a retailer, wants to know if it’s worth investing in that merchandise.

With the analysis of search volume, you can know if the product in question has just gone through a peak moment, that is, a launch hype, or if there is a consistent and, who knows growing interest. This can all be seen in the Google Trends graphs, crossing the volume of searches with the progression of time.

Why Is It Advantageous To Use Google Trends?

Knowing what Google Trends is is no longer an issue; after all, we’ve shown you. But after all, how can this platform be advantageous in terms of strategy and results? We will show it next!

Qualified Information

There is nothing better than seeking information from the safest source possible. Google Trends uses Google’s information to indicate the terms with the highest search index. Thus, you can trust with your eyes closed that all the detailed information captured is concrete and factual.

Knowing the terms with the highest incidence in blogs based on SEO optimizations is critical. And if the idea is to rank better on Google, then the information from the company that manages who is better positioned is the best possible.


Google Trends is free! Amid so many good tools that are paid for, having a solution with such a qualified and cost-free solution is excellent. There are many options on the market, but Trends has a unique proposition and can work very well for people or companies with limited resources.

The excellent use of Google Trends, always with a strategic focus and knowing how to use the data to make a more detailed analysis, can help to achieve great results. This also depends on a study of your audience and consistency in observing trends.

Also Read: Omnichannel: What It Is And Why You Need To Know