Inbound Marketing is the Digital Marketing methodology that aims to gain an Internet user’s attention, specifically a potential consumer, using content as the protagonist.
Inbound strategies are designed to attract users with content that adds value, such as blog posts, emails, e-books, posts on social networks, etc. But the work doesn’t stop there! What makes Inbound so effective is building that attraction. The focus is on ensuring that users feel comfortable interacting with the company, thus, generating a relationship of trust.
The next step is continually educating them until they take action outlined in the strategy planning, purchasing a product or service. Do you see how the steps are very different from traditional marketing? Unlike this model, which seeks customer attention through actions based on interruption – such as television advertisements -the secret of Inbound is that its strategies are designed to solve the target audience’s needs in a much more specific way.
How To Align Inbound Marketing And Social Networks?
The fusion between Inbound Marketing and social networks can generate a “boom” in traffic and chances of turning users into customers. Want to know how?
Create Unique Content For Social Media
Inbound Marketing directly depends on good content. They are the ones who will attract and generate interest in education. With that in mind, create unique and memorable content for social networks.
The right thing is to avoid trying to create the best content. After all, what does it mean to be the best? The secret is to be different! Amidst the vast competition of the digital environment, those who stand out are those who find ways to stand out from the existing content.
What is your company’s niche? Who is your target audience? What are his interests? From this planning, try to evaluate the competition and understand what has already been done for it. This is the first step in understanding how to create new content.
This content could be based on an entirely new topic that has yet to be explored or a different angle on an already discussed issue. What is different generates value!
Create Content For Each Stage Of The Funnel
It is essential to develop content considering each stage of the sales funnel. This ensures that the posts dialogue with the different stages the user is in. Thus, nurturing and educating those in the stages of discovery, consideration, and decision is possible.
Integrate Strategy Across Channels
Social networks are a fundamental point of Inbound Marketing, but for that, they should not act alone. They need to be aligned with the strategy for everything to work out.
As we’ve already said, these platforms are great bridges between users and your company’s other digital channels. The idea is to link all these elements, making the online strategy an actual web of information that facilitates the passage of these users through the sales funnel.
But remember that both networks and emails, blog posts, and advertisements need the same language to achieve the objectives. Align your tone of voice and brand values across all channels for a well-defined digital positioning that is easily recognizable.
Social Networks Also Help In The Relationship With The Public
In addition to being the perfect environment to publish content, social networks are also great for developing relationships with the public. Since we are talking about looking for potential customers and turning them into actual customers, the tools available on platforms such as Instagram, Facebook, LinkedIn, and Twitter, to name a few examples, bring the brand closer to the consumer.
Your company can use numerous features of social networks to extend the reach and strengthen the relationship with the customer, such as comments, direct messages, mentions of the brand profile, permanent publications (in feed ), temporary publications ( stories or fleets ), product catalogs, polls, and shares.
Why Is It So Important To Know Your Audience?
The reason is simple: the role of Inbound Marketing is to provide achievements for a specific audience. More than informing and educating, content needs to generate conversions. Therefore, if we know who people are and what they want, it becomes much easier to achieve this! It takes rapport, good communication, and research. In this way, Inbound Marketing and social networks are a successful duo!