Marketing team or Agency: Digital marketing strategies aim to strengthen brands, attract new customers, and retain old ones. But you probably already know this. Now, when it comes to getting your hands dirty, a more common question may arise than you might think: after all, marketing team or agency, which is the best and most advantageous option?
Why Does A Business Need Digital Marketing?
In the days of our parents and grandparents, asking for referrals from acquaintances and consulting the yellow pages (a list of contact details for service providers) was the best way to find companies that provided the most varied types of services.
But, the world has changed. Nowadays, the internet fulfills the role of a database, and it is through it that many customers and consumers reach brands and find the desired services and products. Therefore, digital marketing has become essential.
First of all, know that there is no right or wrong when it comes to hiring an internal marketing team or an external agency. Knowing which option is most advantageous for your business and your goals with the service provided matters.
Therefore, if you want to know which one pays the most between marketing teams or agencies, first, it is essential to establish the differences between each and their advantages. So let’s start by talking about internal marketing teams.
Marketing Team: Advantages And Disadvantages
An internal digital marketing team comprises professionals in different areas (design, writing, social media, among others) responsible for developing, managing, and maintaining your business’s digital marketing strategy. It is an option with advantages and disadvantages. Check out some of them.
One of the main benefits that hiring an in-house marketing team can bring to your business is service exclusivity. That’s because, in these cases, employees dedicate themselves full-time to your company’s strategies.
Here, it is essential to study in advance whether the service demand justifies hiring an in-house team. It is worth taking into account the size of the company, the type of service provided, the volume of demand, as well as the objectives of the strategy.
Integration Between Teams
When hiring an internal team, employees specialized in digital marketing are allocated at the company’s headquarters. In this way, they can live the day-to-day of the business and socialize with the other teams, such as sales and service.
Integrating teams is an excellent way to enable the creation of integrated strategies to achieve common goals among all sectors and specific strategies for each area of the company, always aiming at business growth.
But hiring an internal digital marketing team is not only positive. One of the disadvantages of this option is that the costs to maintain the work are often higher than the amount charged for hiring an external agency.
Physical space, equipment, technologies, salary, and benefits, among other costs, all end up being borne by the company. For this reason, it is necessary to carefully evaluate the options and do the math to define what is most worthwhile and pays more for your business.
Longer Team Build Time
Not overnight, a qualified, reliable, and experienced team is assembled to manage a company’s digital marketing. Finding the right professionals for the correct position is a real challenge and takes time.
In this context, assembling an internal digital marketing team takes longer, unlike when hiring an external agency, which makes the results take longer to obtain.
Digital Marketing Agency: Advantages And Disadvantages
More and more digital marketing agencies appear daily. However, is it worth hiring them? This is one of the questions that many entrepreneurs have in common. The truth is that there are advantages and disadvantages; see some of them.
One of the significant advantages of hiring an external digital marketing agency is the lower investment when compared to hiring an in-house digital marketing team.
By hiring an agency, your company does not need to pay labor expenses and structure to allocate the team and enable the execution of the work. When hiring an agency, it is possible to include only the desired services in the contract.
When hiring an in-house team, choosing only professionals from a few areas to compose the team is often necessary, especially when the budget is a little tight.
On the other hand, hiring an external agency gives your company access to a multidisciplinary team of professionals specialized in all areas that are useful for digital marketing.
When hiring an external digital marketing agency, one of the downsides is that team professionals often do not work exclusively for your company but rather divide their attention between different clients.
For many, this can be a problem. But the truth is that this is not always negative. Digital marketing agencies usually have a lot of experience and knowledge in different industries and areas of activity, which makes the work much broader.
Distance Between Teams
The distance between digital marketing teams and other company areas is a reality when choosing to hire an external agency instead of an internal team, which could be a problem for integration between sectors.
Also Read: Market Intelligence: What Is It, And How To Start?