Can Google Digital Marketing Tools Make a Difference in Your Small Business? Yes, you can. Stay tuned to this text and see how. One thing that has always attracted me to digital marketing has been the ability to generate results with little (or no) budget.
Google has always been a great ally of small businesses in this context. The Silicon Valley giant founded by Larry Page and Sergey Brim has many tools that can make all the difference in marketing a company that is taking its first steps.
If you have a small business, you have used some of these tools to promote yourself. Google Analytics, Google AdWords, Google Search Console, Google Places, Google Insights, Google Trends, Gmail, Google Drive…
The list is enormous, and that’s why many companies get lost when putting together a strategy and end up taking dispersed actions without being able to assess what is working and what is not. I wanted to make this post to show you my vision of a Basic Google Toolkit to help your small business digital marketing.
Structuring Your Business With Google Tools
Before marketing, it’s essential to ensure that the house is tidy to welcome our dear customers. See some tools that can help your company be more organized, productive, and dynamic.
In my opinion, it is the most powerful email system we have at our disposal. Unfortunately, to have an email address @yourcompany, you must subscribe to a paid plan. But there are ways to create an @yourcompany account on your regular server and direct it to your Gmail account. The explanation of how to do this is a bit long for this post, but a Google search will show you a few ways.
Google’s cloud file system allows you to store your entire business online literally. Here at BHW, we use it for everything. We have folders for each sector of the company, and all projects are created and shared there. All teams can interact with the files, making updates, adding, and removing files as they see fit. In practice, it’s like having all documents available to everyone. It is still possible to restrict access to folders to only certain users (e.g., finance folders ) and generate sharing links that can be emailed to anyone(e.g., folders for material approval).
Calendar, Docs, Sheets, Slides, Forms, And Other Google Tools
You still use the Office suite; you’re living in the past. When accessing Google Drive, you will see that creating a series of files within the system itself is possible. You can create text documents, datasheets, “PPT” presentations, and forms for questionnaires. Best of all, files are automatically saved, multiple people can work on the same file simultaneously, and you can browse old versions of the document in case any problems arise.
Among the different Google tools, Hangouts is one of the most important. You can make chat and video calls with your contacts directly through Gmail. Here at the agency, we often prefer to speak for him rather than go around the table to talk now. But the best feature is the video call, where you can invite multiple users, share the screen and send files very quickly. It is ideal for companies with a decentralized model of work and an excellent alternative for when Skype decides to go offline.
Make Your Business Found By Your Customers With These Google Tools
Now that your business is running, it’s time to get your customers to come to you. It’s no use having a website if no one accesses it.
Google AdWords is Google’s advertising management tool. It is possible to make numerous types of campaigns and formats. From buying keywords to show your business at the top of Google searches to banner or video campaigns.
Amid so many options, it is sometimes difficult to know what to do, so I will tell you what I consider to be essential for you who are creating your first campaigns in the tool :
- Brand Campaign: Make a campaign for the Search network using your brand name as keywords. People often search for your business name before completing a purchase, so you want to make sure your business is there. In addition, the costs per click are usually relatively low, as you will be very relevant to these terms.
- Remarketing: Create a Remarketing-type campaign to reach people who have already visited your website. That way, you guarantee that someone who saw your page and decided to “think some more” will not forget about you until you purchase.
- Campaign for products and services: Finally, run a search campaign focusing on the products and services you sell. Try to use many keywords at the beginning, and as you get results, remove the costly ones and bring a few conversions and include negative keywords (essential).