SEO for LinkedIn helps you build a qualified profile and increases your chances of being found by recruiters. To do this, you need to apply optimizations that increase the reach of your account. Let me know which ones.
LinkedIn is the leading professional social network. The platform brings together employers and professionals in constant communication, serving as a talent pool for companies and creating job opportunities.
That’s where you can find the job of your dreams! But with that comes the question: how to stand out from other candidates and make the right companies choose your profile among so many others?
For this, there is SEO for LinkedIn, which, contrary to what many people think, is an efficient way to increase and qualify your reach on the social network.
Following the logic of traditional SEO, on LinkedIn, you can anticipate recruiters’ search intentions and, therefore, prepare your profile to ensure that it is found and considered for the best vacancies.
How To Apply SEO For LinkedIn?
Even though the most common thing on LinkedIn is professionals applying for jobs that interest them, this is not the only dynamic on the platform. In this sense, the ideal is to prepare your profile and make it more “findable” for companies. Let’s find out how:
1 – Create A Friendly URL For Your Profile
The first step to qualifying your LinkedIn profile is creating a friendly URL. This concept represents links that say precisely what they are about without taking away or adding.
Let’s look at an example of a friendly URL:
Now, an example of a non-friendly URL: www.linkedin.com/in/ideal-marketing837706745/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAB63gSsBV2oM232FaXov9B0ownnvEXLho1Q
You can see how the first example makes it clear that it is an Ideal Marketing profile on LinkedIn, with a short and intuitive link.
The second is extensive and confusing, often causing the user to have to open it to find out what it is. For this reason, the friendly URL generates more clicks and increases interest in your profile.
To create yours, follow these steps: Settings and Privacy > Visibility > Edit your Public Profile > Change your custom URL.
2 – Pay Attention To The Profile Photo
Your profile photo is a fundamental part of how you present yourself to recruiters. Knowing this, it must convey professionalism and always be up to date.
Know how to choose your profile image based on your industry. If you are a photographer, you can opt for a portrait holding a camera, for example.
The same cannot be said if you are a human resources professional, for example, a profession with less leverage for this action. What needs to be avoided is the use of informal photographs, which refer to other social networks where profiles tend to be entirely personal.
3 – Keep Your Position Updated
This is where we get into the more advanced aspects of SEO for LinkedIn. Your position and the information relating to it are elements that must constantly be updated.
When we think about the search logic of traditional search engines, the title plays the same role as keywords. In other words, placing the right job title ensures that your profile is found by companies looking for professionals like you.
Be as specific as you can, which reduces competition and provides better targeting for LinkedIn bots. Instead of “Marketing Professional,” opt for “Senior Digital Marketing Analyst.”
4- Share Your Licenses And Certifications
Licenses and certifications are an essential part of your LinkedIn profile and indicate to recruiters that you are a qualified professional to fill their vacancies.
Describe the courses you took and, also include a link to your certificates to add credibility to the information. Additionally, place your primary skills in the dedicated field to rank your profile even better.
In the example of the senior digital marketing analyst, skills like Google Ads, Inbound Marketing, and Local SEO can make all the difference. And don’t forget to complete LinkedIn tests to obtain a platform competency seal, which adds even more value to your profile.
5 – Join Groups And Stay Active
Participating in groups is one of the best ways to expand your networking with professionals in your area of interest and stay up to date with what is happening in it.
This includes job opportunities, of course, but also relevant news and constructive conversations. It is also possible to go beyond this and open direct lines of communication with recruiters and other professionals. Companies very well regard this proactivity and can represent the X factor in your search for your dream job.
6 – Create And Publish Relevant Content
This point is in line with the logic of traditional SEO, which focuses on producing valuable content to reach a target audience. In this case, it is not about positioning a material but about adding value to your account. In the best-case scenario, this entices your connections to share the content and make it go viral.
All of this is done with the aim of increasing your reach and visibility on the network, essential points of SEO for LinkedIn.
7 – Keep Your Contact Information Up To Date
If you’re looking for a job, LinkedIn needs to become a daily part of your routine, just like Instagram, Facebook, and Twitter tend to be. Log in to the platform every day and always keep your data up to date, including:
This ensures that all messages and connection requests are responded to quickly.
8 – Have A Portfolio Available
The portfolio is among the most essential elements of a LinkedIn profile. With it, you can condense the main activities and professional creations of your career.
With just one link, you provide recruiters with a document with the best of your production and give clear guidance for the decision to contact you for an interview or a simple exchange of messages.
In the case of different market niches, the portfolio can be a mandatory resource to get good jobs. Even if this is not your case, it is a valuable differentiator from other candidates.
9 – Download Your CV In PDF
Your LinkedIn resume can – and should – be downloaded as a PDF for use on other websites and tools. After all, the tendency is for you to occupy different platforms while looking for a job. To do this on your desktop, access your profile, click on “More,” and then “Save to PDF.”
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