More than ever, adopting Business Agility makes sense in the business environment. After all, if a company wants to survive, it needs to respond quickly to market demands and changes, right?
In recent years, this has proved to be paramount in the face of unpredictability and crises. Today we’ll talk about this topic and help you embody this approach. Come check!
What Is Business Agility?
The translation for Business Agility already offers a spoiler about what Business Agility is. It is a methodology or approach that involves both structuring and management of the company, aiming to increase its ability to adapt quickly to market changes.
Thus, from the strategic vision — approaching external actors, seeking to understand and prioritize customer needs, and perceiving and anticipating factors that impact the enterprise — to tactical and operational components — work and decision-making models, infrastructure, and internal environment — must become flexible.
How Did This Concept Come About, And What Are Its Fundamental Pillars?
The origin of Business Agility is that the software companies that developed this methodology facilitate the implementation of projects for their clients and respond to their demands quickly.
Over time, other business models realized the advantages of this adaptability in the face of crises and adopted this approach. This methodology is based on three fundamental pillars to work and generate improvements. Are they:
- market observation, to perceive and anticipate changes, reacting to them as soon as possible;
- incorporation of decision processes that continually reassess the business model, ensuring renewal and adaptation to reality;
- rapid transformation, changing how activities are carried out according to demands, and providing an agile response.
What Is The Importance Of Its Application In Companies?
The Business Agility differential is that it is a management model that is aligned with the digital age. Therefore, it allows companies that adopt it to compete and prosper in a highly dynamic market. This proposal enhances business results through advantages such as:
- increased speed of operational and strategic adaptation;
- greater economic security, supported by a flexible cost structure;
- perception and agile use of opportunities;
- development of innovative solutions in the face of new demands;
- expanding the ability to meet customer needs accurately;
- increased employee engagement with corporate objectives;
- improved performance and productivity;
- resource management optimization.
How Do You Put The Concept Of Business Agility Into Practice?
So far, have you noticed that adopting Business Agility prepares your company well for any market setback? So, how about getting your hands dirty and implementing this concept in practice? See how!
Adopt New Technologies
First, the necessary working resources and IT infrastructure need to be available. Technologies aimed at automating processes, improving flows, and managing data, minimize the effort with tasks that add little and allow you to focus on what has results.
Transform Organizational Culture
Business Agility depends on a collective mindset to work: the agile culture. Starting with the top management, it is necessary that not only the methodology is incorporated, but also the values of this approach become part of the day-to-day of the enterprise.
Friction and resistance to change are inevitable. This way, engaging the team in this new vision of processes is essential for Business Agility to work. Generating the perception of how positive the effects of adopting this methodology are is a good start.
Continuously Track Results
Achieving significant and constant improvements involves measuring the results following their evolution. Based on well-defined objectives, goals, and indicators, periodic history monitoring must be established so management can visualize its progress. Business Agility is what your company needs to avoid being caught by surprise with every market change, especially considering recent history.