One of the most used strategies in digital marketing actions, email marketing has several uses, but you need to pay attention to the look to achieve your goals. This article will bring six email marketing template tips to increase your conversions.
Within the layout of an email marketing template, several elements need to be considered so that it is ready and can achieve the objective for which the campaign was launched.
First, ask yourself: “would I open and read this email until the end?”. If the answer is no, you need to revise the way you start your message.
Consider changing the approach and generating more interest to entice the reader to read the entire content. It is essential to put a catchy email subject which gives a general idea of what it is about without saying everything.
The central button you will place inside the email marketing is the call to action or call to action. It is a link that will direct your user to other pages.
The CTA needs to be well-located and stand out to increase the chances of conversion. Everything will depend on the strategy used in the email marketing template, so when creating the template, try to understand your customer’s purchase moment.
The email marketing template you use or create will lay between the visual and textual elements. It is based on this organization that your internal links should be included.
Ideally, the links should always be relevant; if it’s a newsletter subscription email, for example, it doesn’t make sense to put a lot of product purchase links, but you can put some blog posts.
Only run a campaign that has the face of your brand. Their compelling colors help the customer instantly associate the message with your company. Always use the colors and visual elements of your identity. By doing this, you will be reinforcing your company’s recognition through visual appeal. After a while, the customer will get to know you just by the organization of the elements and the colors that it is an email from you.
Finally, another key point is your email loading time. Generally, when using huge images, the page may take a while to load; this is an invitation to leave the page for the user. Look for smaller images and always test opening emails on desktop and mobile, wi-fi and mobile data to see how it’s going.
Now that you know which points within the email marketing template you can improve in your campaigns, let’s get to know the main types of emails according to the objectives outlined in the marketing strategy.
Did you like the tips for email marketing templates? Ready to start running this type of campaign in your company? Managing this and other marketing functions daily takes work, so you must know our automation software.
Also Read: Why Do Marketing Agencies Need A CRM?
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