In this article, We show you how to optimize your Shopee ads so they appear first in searches. From a simple and effective strategy based on SEO – Search Engine Optimization (search engine optimization) – you will increase visits to your store and leverage the sale of your products!
A keyword is a word or a short phrase users type into a search engine. The trick is finding the right keywords and optimizing them to increase traffic to your store.
There are free tools to find the most complete and paid keywords. Some options: Ahrefs, SEMrush, Google Keyword Planner and Uber suggest.
How to know if a keyword is suitable? It has to match the following criteria:
Next, we will explain better what each of these criteria means.
On a scale of 0 to 100, how difficult is it to rank for a specific keyword in search engines? The lower the keyword difficulty, the easier it is to rank for the keyword.
The main factors that make it difficult for a keyword to rank are the number of high-quality competitor web pages with that keyword in focus and the number of backlinks these competitor pages have.
What is the volume of searches for this keyword during a specific period? The more searches a keyword has, the more people are interested in that search.
What is the estimated amount of traffic your store can receive if you successfully rank for a keyword? The higher your traffic potential, the more traffic your page will receive after you manage to rank for a keyword.
1 – Make sure your social media pages link to your store
2 – Make sure your personal website links to your store
3 – Collaborate with other companies and make partnerships
Reach out to other businesses and explore opportunities to collaborate and exchange links to each other’s store/website. Depending on your products, you may seek partnerships with other stores that offer complementary goods or services.
4 – Collaborate with a blog
Contact sites and offer to write for them. You can include a link to your store in the article or author bio section. Depending on the type of product you sell, look for blogs that post content appropriate for your product category.
Also Read: 7 Steps To An SEO Strategy For Agencies
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